What Does WC Skill Offer in the Search Engine Marketing And Optimization With WordPress Package?

Search Engine Marketing(SEM)

Search Engine Marketing(SEM) Is One Of The Best Digital Marketing Techniques To Drive Traffic And Engagement To The Website By Paid Advertising. This Technique Involves Promoting Websites By Increasing The Website's Visibility In Search Engine Results Pages(SERPs). It's A Significant Method Everyone Uses Nowadays For Their Website To Get Noticed By Users Searching For Terms Related To Their Business Or The Products And Services They Offer.

• Keyword Research

• Basics Of PPC

• Setting Up A PPC Campaign

• Ad Auction And Bidding Strategies

• Ad Copywriting

• Importance Of Landing Pages

• Designing For Conversion

• Monitoring And Analyzing Performance

• Optimization Techniques

• Remarketing

• Audience Targeting

• Dynamic Search Ads

• SEM Tools

• Automation And Scripts

• Calculating ROI

• Reporting

• Real-World Case Studies

• Capstone Project

Search Engine Optimization(SEO)

Search Engine Optimization(SEO) Is The Best Way To Improve Website Performance And Organic Traffic To Search Engines. This Method Includes Optimizing Website Content And Increasing Website Visibility And Ranking On Search Engine Result Pages (SERPs).

• What Is SEO?

• How Search Engines Work

• SEO Basics

• Keyword Research

• On-Page SEO

• Technical SEO

• Off-Page SEO

• SEO Analytics And Tools

• Advanced SEO Strategies

• SEO Audits

• Measuring SEO Success

• Future Of SEO

• Practical Exercises And Capstone Project

Essential Knowledge Of WordPress 

WordPress Is A Free And Open-Source Content Management System(CMS) That Enables Users To Create, Manage, And Publish Websites And Blogs Smoothly. WordPress Is One Of The Top Platforms That Makes It Easy For Everyone To Build And Manage A Website Without In-Depth Knowledge Of Coding.

• Introduction To WordPress

• Setting Up Your WordPress Site

• Themes And Customization

• Content Creation And Management

• Plugins And Functionality

• Site Performance And Security

• SEO And Analytics

• E-Commerce With WordPress

• Custom Development

• Maintenance And Troubleshooting

• Community And Resources

• Practical Exercises And Capstone Project